“ Dressing Outliers

Breaking the baseline
“Creativity is the greatest rebellion in existence” – Osho. This spirit is true in any meaningful endeavour in life, and we want to use clothes as a medium to champion it. We want each of our creations to express the qualities we admire in a human being: original yet subtle, strong yet soft, deep yet sensual.

“ Turning history into modern classics

Our guiding design principle
So much of human history is reflected in the clothes we have worn across cultures. We feel that a lot of it has been lost in modern clothing. Honoring our love for Zen Buddhism, our first creation is the kimono dress, modernized in design and elevated by premium fabrics to make it suitable for all occasions.

“ THE FOUNDER

TANZO NGUYEN, FOUNDER & CREATIVE DIRECTOR
Despite spending a major part of her career in consulting and venture, Tanzo considers herself a creative at heart who happens to work in business. She's the creative vision behind the label, combining commercial experience with an obsession for design and an admiration for the unbroken human spirit. Tanzo also does executive styling as a hobby in her free time – feel free to reach out.

“ Berlin is our root

Bringing more joy into human life
Berlin is a special place. So much of the city's historical beauty was destroyed during the war, so it's not necessarily the fanciest-looking capital in the world. But we love it for its spirit of freedom – and because it's one of the most vibrant cities for the venture and startup community.